Achievers
Five years of pure designing followed by creative leadership focused on transforming a high-volume in-house environment into a scalable system of motion-driven, consistent brand experiences.
The Challenge
Operating as part of a small design team for a global organization meant handling a massive influx of diverse requests—ranging from 100-slide sales decks to complex website overhauls. The primary challenge was moving from "a la carte" asset creation to a sophisticated, automated system that maintained brand integrity at scale.
Video & Motion Focus
Implementing consistent animation rules to elevate brand micro-interactions and storytelling across customer-facing and internal video content.
Templated, Automated, Sorted
I architected a vast catalog of campaign assets in Figma. By utilizing component systems, we allowed for quick recoloring and rapid adaptation across dozens of formats, ensuring a cohesive look for every customer touchpoint.
Internal Engagement
Driving internal culture through high-production remote events and multimedia storytelling, including office tour trailers and remote-first engagement competitions.