Boutique Branding • 2024
Papillon Preserves
Designing an artisan brand system that balances vintage charm with modern, premium packaging for a specialty preserve company.
The Challenge
Papillon Preserves required a brand construction that felt both heritage and high-end. The goal was to build a system where the typography and imagery could speak to the quality of the product while maintaining an approachable, artisan 'pantry' vibe.
Identity & Marks
Exploring the 'Butterfly' (Papillon) motif through refined line work and timeless typography.
Packaging System
Creating a scalable label system designed to adapt across a diverse product line.